Mattel has unveiled seven new Brick Shop automotive models, headlined by a meticulously detailed 1:12-scale Lamborghini Miura P400 SV that packs 1,524 pieces into a $129.59 collector’s showcase celebrating the nameplate’s 60th anniversary. The toy giant’s latest expansion represents its most ambitious year yet for the building line, which launched in 2025 as a display-oriented extension of the Hot Wheels brand into brick-built automotive models.
The Miura arrives with opening doors, a removable roof, a detailed interior, and a metallic-finished engine that mirrors the real car’s engineering obsession. Every set includes an exclusive 1:64-scale Hot Wheels die-cast, creating dual-purpose collectibles that speak directly to car culture.
Three Scales, One Strategy
Mattel’s tiered approach targets everyone from serious collectors to weekend builders.
Mattel’s expansion spans three distinct series that read like a dealership’s trim levels:
- Premium 1:12-scale Miura sits at the apex
- Elite Series 1:16 models—including the rally-bred ’84 Audi Sport quattro with functional steering and licensed RAYS wheels—hit the $53.99 sweet spot
- Speed Series rounds out the lineup with three 1:32-scale models at $21.59 each, including a Lamborghini Huracán Sterrato and ’20 Corvette C8.R
The Audi Sport quattro exemplifies this approach with 864 pieces that deliver opening everything—hood, trunk, doors, plus a removable roof. Additional Elite Series offerings include the Aston Martin Vantage GT3 and ’94 Toyota Supra MKIV, both priced at $53.99.
Beyond Traditional Building Sets
Mattel leverages Hot Wheels’ credibility to carve out territory in the automotive building.
Coverage highlights how Brick Shop already spans Mercedes-Benz 300SL gullwings to tuner-culture Honda Civics, proving Mattel understands automotive diversity across classic, modern performance, and tuner categories. The Hot Wheels connection provides decades of car culture credibility.
Every set includes Hot Wheels die-cast, transforming these from building exercises into proper car collections. This dual-purpose approach distinguishes Brick Shop from traditional building competitors by creating collectibles that serve display and play functions.
Mattel indicates expansion beyond automotive is coming, including Masters of the Universe-themed sets, suggesting Brick Shop aims for broader collectible territory than its initial car focus implied.
