Ferrari priced its first EV — its first fully electric production car — at $560,800 — roughly $80,000 below an earlier Car and Driver estimate that had placed the figure near $640,000. That gap won’t generate sympathy, but it does signal intent: Ferrari wanted the Luce’s arrival to feel like a statement, not a scandal. The five-seat grand tourer, co-designed by Jony Ive (the former Apple chief design officer whose work shaped the iPhone’s clean geometry) and industrial designer Marc Newson, delivers 1,035 horsepower across four motors and is expected to reach U.S. driveways in Q2 2027. This is Ferrari committing fully to electrification and daring anyone to argue with the result.
1,035 Horsepower, No Gears, and a Sound System Unlike Any Other
Four motors, one per wheel, and no conventional transmission — yet the experience is unmistakably Ferrari.
Ferrari claims the Luce reaches 62 mph in 2.5 seconds, with a top speed near 193 mph. The Luce retains paddle shifters, though they govern torque delivery and regenerative braking rather than any conventional gear change — a deliberate design choice that feels genuinely strange at first, then makes perfect sense. Ferrari kept the tactile ritual and simply found a new purpose for it.
The sound design is equally considered. Rather than pipe in a synthesized engine roar — which would feel closer to a theme park attraction than a sports car — Ferrari’s patented system amplifies real mechanical noise from the rear axle. The preference for something authentic over something fabricated says a great deal about how seriously Ferrari is wrestling with the central question the Luce poses: is a silent Ferrari still a Ferrari?
What You’re Getting for $560,800
- Starting price: $560,800 (down from the ~$640,000 earlier estimate)
- U.S. arrival: Q2 2027 (expected) — worth waiting for
- Battery: 122 kWh; projected EPA-equivalent range approximately 280 miles
- Charging: 800-volt architecture, up to 350 kW peak
- Seating: Five passengers with a rear bench — Ferrari’s first such configuration
More Expensive Than a Rolls-Royce Cullinan. Faster Than Almost Everything.
Even at its “reduced” price, the Luce starts above the Cullinan’s published starting price and competes, practically speaking, with almost nothing else.
Even at this figure, the Luce’s starting price clears the Rolls-Royce Cullinan’s published base price — and Ferrari built it to occupy a category largely on its own terms. Whether that reflects genius positioning or supreme confidence in a customer base that doesn’t comparison-shop is a reasonable question. Both answers are probably correct.
A projected 280-mile EPA-equivalent range won’t lead any EV range chart, but the Luce was never designed to. The 800-volt architecture and up to 350 kW peak charging speed mean refueling stops are brief when they do happen — a reasonable trade for a grand tourer built around pace and presence rather than maximum mileage.
When the Luce reaches American roads in 2027, it will face the only real test that matters: whether Ive and Newson’s vision can carry the same emotional charge as a flat-plane V12 at full cry.
