Somewhere between a fever dream and a genuine engineering experiment, a Jaguar F-Type now wears body panels made from flax grown in an Oxfordshire field. Jeremy Clarkson — a man who spent multiple television series complaining about farming — cultivated flax at Diddly Squat Farm, processed its fiber into composite panels, and brought in Ian Callum, the designer associated with the original F-Type, to reshape the result. The completed car debuted at the Villa La Massa Excellence event in Tuscany, reportedly receiving a special jury award, with the category unspecified in available reporting. A Prime Video special will document how it got there.
From Field to Fender
The build starts with a familiar donor and ends somewhere far stranger.
The base is a Jaguar F-Type V6S — supercharged 3.0-liter V6, rear-wheel drive, with the mechanical package reportedly retained, though the full extent of mechanical work has not been confirmed in available reporting. The exterior is where the farm comes in. Flax composite is plant-derived fiber processed into body panels, presented by Prime Video as a potential alternative to carbon fiber, with interest from major automakers noted in Amazon’s announcement. That claim deserves measured reading. Real environmental credibility depends on cultivation inputs, resin chemistry, durability, and end-of-life disposal — none of which are detailed for this project. Interesting potential. Unproven at scale.
What’s been confirmed so far:
- Donor car: Jaguar F-Type V6S, supercharged 3.0-liter V6, rear-wheel drive
- Body panels: flax-composite, reportedly used in place of conventional materials
- Interior: leather and wool carpets sourced from Diddly Squat Farm
- Exterior: widened fenders, redesigned front end, green finish, bronze alloy wheels, tractor-themed badges, “Flax-Type” lettering
- Designer: Ian Callum, founder of CALLUM design firm, associated with the design of the original F-Type
- Debut: Villa La Massa Excellence event, Tuscany; special jury award received (category unspecified)
This is farm-to-road thinking — the same logic that convinced restaurants ingredients matter, now applied to bodywork instead of bread. Gimmick or not, Callum’s involvement shifts the project’s weight. According to Amazon’s Prime Video announcement, the flax fiber composite attracted interest from major automakers as a potential alternative material. That’s not nothing. It’s also one car, built for television, not a parts catalog.
Coming to 240 Countries in 2027
The special brings Clarkson’s most unlikely farming experiment to a global audience.
Jeremy Grows a Car: A Clarkson’s Farm Special arrives on Prime Video in 2027 — no exact premiere date confirmed — distributed across more than 240 countries and territories. Nobody asked Clarkson to grow a Jaguar. He did it anyway, which has consistently been his most effective move.
Callum was associated with the design of the original F-Type. He came back and helped rebuild one using farm-grown and farm-sourced materials. Whatever the sustainability figures eventually show, that collaboration is genuinely strange — and that alone makes 2027 worth the wait.
