Ford’s Bronco Filson Brings $70K Heritage Style to Trail-Ready Performance

Seattle outdoor gear brand teams with Ford for limited-edition Bronco with twin-turbo V6 power starting at $70,000

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Key Takeaways

Key Takeaways

  • Ford pairs Filson heritage craftsmanship with Raptor’s 3.0-liter twin-turbo EcoBoost V6 engine
  • Bronco Filson reduces wind noise 20% while maintaining Sasquatch package trail capability
  • Mid-$70K pricing targets luxury overlanding market with 2,500 First Edition units available

The 2027 Ford Bronco Filson transforms the idea of luxury off-roading by pairing Seattle heritage brand Filson’s craftsmanship with Raptor-grade performance. This isn’t another appearance package masquerading as capability—Ford sourced the same 3.0-liter twin-turbo EcoBoost V6 that powers the Bronco Raptor, making the Filson only the second Bronco variant to use this engine.

Reports suggest the output may land in the high-300-horsepower range, tuned specifically for this application rather than the Raptor’s full 418 horsepower.

Raptor DNA with Refined Execution

The Filson borrows serious hardware while adding acoustic improvements and comfort upgrades.

Standard Sasquatch package hardware includes:

  • 35-inch tires
  • Front and rear lockers
  • GOAT mode terrain management

Ford also addressed one persistent Bronco complaint by reducing perceived wind noise nearly 20% versus 2021 models through acoustic glass and improved door sealing.

The result should be a truck that conquers trails without punishing highway commutes.

Heritage Touches Meet Modern Luxury

Filson’s influence extends beyond badges to functional storage solutions and premium materials.

  • Quilted leather seats
  • Ventilated front seating
  • Heated rear seats
  • Bang & Olufsen audio

These features elevate the cabin beyond typical Bronco fare. Filson’s signature touches include leather saddlebags and detachable water-resistant bags integrated into the cabin and cargo areas.

The First Edition, limited to 2,500 North American units, adds Iron Sands Copper Metallic paint and serialized identification.

Luxury Territory Pricing for Trail Capability

The mid-$70K positioning puts the Filson near premium SUV territory.

Though Ford hasn’t announced official pricing, industry reporting places the Bronco Filson around $70,000—serious money that positions it closer to luxury overlanders than traditional off-road trucks. Orders open fall 2026 with early 2027 deliveries.

For buyers seeking trail credibility without sacrificing comfort, the Filson targets that specific intersection where outdoor heritage meets genuine capability rather than just lifestyle branding.

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