Lamborghini just built one of the most talked-about cars of 2026, and the waiting list is exactly zero people long — because it doesn’t exist. The Urus SE Master Chief 117 Edition is a single, one-off showpiece created jointly by Automobili Lamborghini and Xbox to mark the July 28, 2026 global launch of Halo: Campaign Evolved. No dealership allocation. No factory order. Just a Spartan-green Super SUV built purely to generate attention — and it pulls that off spectacularly.
A Spartan Got a Supercar
Every design choice on this car traces back to one iconic soldier in green armor.
The exterior wears Master Chief’s signature armor-green, while gold-tinted windows and visor-shaped headlights give the front end an unmistakable Spartan helmet silhouette. Large “117” graphics run across both doors and the rear tailgate, where the UNSC Marine Corps logo completes the in-universe tribute. Underneath the wrap sits Lamborghini’s first plug-in hybrid (PHEV) Super SUV — a twin-turbo 4.0-liter V8 paired with an electric motor producing around 789 hp, reaching 100 km/h in roughly 3.4 seconds. The mechanicals are standard Urus SE. The attitude is entirely UNSC.
What’s Actually in It for You
The real car may be untouchable, but the collaboration opens three doors worth waiting for.
- The Master Chief 117 Edition is a promotional showpiece — not for sale, anywhere, at any price
- Halo: Campaign Evolved launched globally July 28, 2026; Premium Edition owners got early access from July 23
- The Master Chief 117 livery drops free in Forza Horizon 6 on July 30 — redeem it through the in-game Message Center, and it lands automatically in your garage
- Win a 1:18-scale collectible replica: follow Xbox on X, repost the official sweepstakes post with #MasterChief117Sweepstakes before September 13, 2026 at 5 p.m. PT; open to legal residents of Xbox-supported regions (excluding Russia), 18 or older, no purchase necessary
Gaming IPs have fully moved into the lifestyle spaces once reserved for fashion, film, and art. A Spartan-branded Lamborghini follows the same cultural logic as a Supreme brick — just a different tax bracket. Automotive media described the finished car as something that “rolled straight out of the UNSC garage,” according to coverage from autonext.co, and that reads exactly right. The digital version in Forza Horizon 6 is nearly identical to the real thing, with only minor wheel differences. It’s also completely free, which is the whole point: the fantasy is fully democratized.
The Digital Keys Are Already Yours
For most fans, the Forza livery is the version of this car that actually matters.
Head to the in-game Message Center after July 30 to redeem the livery. For something physical on a shelf, the sweepstakes closes September 13 — one repost, zero dollars required.
The real flex here was never a six-figure SUV. It’s that Xbox and Lamborghini built something so specific and so committed to the concept that it genuinely earns the conversation. The best collaborations don’t need to be practical — this one absolutely proves it.
