When a two-time Formula 1 world champion goes supercar shopping, he doesn’t hit up the local dealer lot.
Fernando Alonso recently prowled the floors of F1rst Motors in Dubai, where the average inventory makes Monaco’s casino parking lot look pedestrian.
When Champions Go Shopping
Alonso wasn’t there for an oil change. The Aston Martin F1 driver was personally guided through the hypercar collection by Ali Pacino, F1rst Motors’ CEO.
The pair discussed the rarified metal on display, with Alonso reportedly sharing details about his own private collection. Drivers who can handle 200+ mph cornering loads tend to appreciate similar capabilities in their off-track toys.
F1rst Motors presented Alonso with a framed digital illustration of the Aston Martin Valkyrie – a hypercar he recently added to his personal garage. A fitting gift for a man who drives Aston’s F1 car by day and owns their flagship road car by night.
Dubai’s Hypercar Heaven
F1rst Motors isn’t just another luxury car showroom. It’s automotive theater for the ultra-wealthy.
Part of the Alpago Group luxury conglomerate, F1rst Motors has established itself as Dubai’s premier destination for vehicles that cost more than most homes. Their inventory typically includes:
- Limited-production hypercars with four-figure horsepower ratings
- Classic exotics with seven-figure price tags
- One-off custom builds for clients who find “exclusive” too common
The dealership has become a mandatory stop for the celebrity circuit, with LeBron James and cricket star MS Dhoni among recent visitors. When you’re shopping in the stratosphere of automotive excellence, traditional dealership experiences simply won’t do.
Alonso’s Supercar Credentials
Alonso’s visit comes after a challenging 2024 F1 season with Aston Martin. After scoring multiple podiums in 2023, the team struggled to maintain pace with front-runners in 2024.
The Spaniard still managed to finish in the points at the season-ending Abu Dhabi Grand Prix, showcasing the resilience that’s defined his 23-year career in motorsport’s pinnacle series.
His personal car collection reflects his racing pedigree. Beyond the 1,160 horsepower Valkyrie, Alonso has owned numerous Ferrari models from his time with the Scuderia, including an ultra-rare Ferrari Enzo.
When you’ve spent decades pushing the limits of what’s possible on track, your standards for street cars become impossibly high. At F1rst Motors, they understand that clientele.
