Consider the buyer Ram is targeting: someone who test-drove a Charger, perhaps mourned the Hellcat era, and never once considered a pickup. Ram reportedly wants that person standing in a showroom, signing paperwork. The Rumble Bee — a factory-built, lowered, wide-body street truck — is the draw. Three V-8 options, four doors, a short bed, and pricing that climbs from $62,790 to nearly $98,000. The street-truck segment has been essentially dormant for years. Ram is betting it can wake it up.
Three Engines, One Very Clear Intention
The Rumble Bee isn’t a work truck wearing a costume — it’s a muscle car that grew a bed.
The lineup reportedly runs three powertrains: a 395-hp 5.7-liter HEMI V-8, a 470-hp 6.4-liter 392, and a 777-hp supercharged 6.2-liter Hellcat in the SRT. All ride in a Quad Cab/short-bed configuration, built in Saltillo, Mexico. The base model is slated to arrive in late 2026, with the 392 and SRT following in the first half of 2027.
Ram is also reportedly offering a Direct Connection supercharger kit at $10,995 before installation — a detail that signals exactly what kind of owner the brand is designing for.
Pricing, plainly stated:
| Trim | Price | Power |
|---|---|---|
| 5.7 HEMI | $62,790 | 395 hp |
| 392 V-8 | $72,790 | 470 hp |
| 392 Track Pack | $82,790 | — |
| SRT Hellcat | $97,790 | 777 hp |
Enthusiasm Is Real — but Enthusiasm Isn’t a Sale
Dealers report waitlist interest before a single truck has shipped.
If dealer enthusiasm translates to buyer signatures, Ram may have something genuine here. Stellantis dealer council chairman Sean Hogan said the truck “is going to draw in a whole new set of buyers that would not normally be shopping for a pickup.” Josh Towbin of Towbin Dodge-Ram says pricing has been “well-received among dealers,” and Randy Dye of Daytona Dodge-Chrysler-Jeep-Ram reports customers already requesting allocation priority.
That’s a real signal. But dealer optimism and closed deals are different animals. If you’re the performance shopper Ram is targeting, that same $62,790 also buys a new Charger Daytona or a pristine used Hellcat Challenger. Those buyers want attitude — not towing capacity. That’s a fundamentally different sales conversation than the one Ram’s dealers usually have.
The four-door layout paired with a usable bed may broaden appeal beyond traditional street-truck customers — Ram leadership says so explicitly. Whether that argument actually closes deals becomes a late-2026 question, when the first trucks reach showrooms and the real test begins. Not at auto shows, not in press releases — but the moment a buyer who has never owned a truck signs a $97,790 check for a supercharged pickup with a short bed. That’s the conversion Ram is counting on.
