Pirelli’s Smart Tires Face US Ban Over Chinese Ownership

Revolutionary tire sensors that optimize vehicle performance face regulatory roadblocks over Chinese investment concerns.

Alex Barrientos Avatar
Alex Barrientos Avatar

By

Image Credit: Pirelli

Key Takeaways

Key Takeaways

• Pirelli’s Cyber Tires use Bluetooth sensors to optimize ABS, traction control, and stability systems in real-time

• US restrictions target the technology due to 37% Chinese ownership through state-owned Sinochem

• Software restrictions begin in 2027, hardware restrictions in 2030 — no immediate ban but authorizations required

Your tires are about to get smarter than your smartphone, but the US government isn’t thrilled about who’s collecting the data. And while most drivers are still comparing affordable track tires, these high-tech alternatives are raising national security concerns. Pirelli’s Cyber Tire technology represents the most significant leap in tire-vehicle integration since radials replaced bias-ply, yet political tensions threaten to block American drivers from experiencing this breakthrough.

This regulatory standoff feels like trying to download a crucial software update only to have your IT department block it because they don’t trust the developer’s parent company.

These aren’t gimmicky gadgets. The 0.3-gram sensors embedded in Cyber Tires communicate tire type, pressure, temperature, and real-time performance data directly to your car’s brain. When running Pirelli P Zero Trofeo RS rubber, your Pagani Utopia’s ABS knows those tires need 5% wheel slip for maximum stopping power. Switch to Sottozero winter tires, and the system automatically adjusts to 10-14% slip for optimal snow performance.

The technology currently operates in the McLaren Artura, Audi RS4, and Pagani Utopia, though only the Pagani fully exploits the system’s potential by automatically adjusting traction control maps. Think of it as your car finally knowing the difference between track-focused rubber and all-season compromises. It’s the kind of intelligence that could help prevent rookie errors at the track, where tire performance can make or break a lap.

But here’s where things get politically messy. China’s Sinochem has a 37% stake in Pirelli, triggering US national security concerns about foreign data collection on American soil. The U.S. Department of Commerce’s Bureau of Industry and Security (BIS) finalized a rule in January 2025 prohibiting the sale and import of connected vehicle hardware and software systems “designed, developed, manufactured, or supplied by … certain foreign adversaries.”

The irony cuts deep. While you’re stuck with analog tires that can’t communicate overheating or grip loss, European markets embrace the future of vehicle dynamics. Major manufacturers are increasingly sourcing parts from China, and global tire manufacturers such as Michelin, Bridgestone, and Goodyear have ramped up their investments worldwide. However, the Pirelli situation creates a template for how Chinese ownership complicates advanced automotive technology adoption in the US market.

This regulatory framework will likely force automakers to diversify their smart tire sourcing strategies. Companies that planned to integrate Cyber Tire technology across their lineups now face the prospect of developing alternative partnerships or seeking costly authorizations for each model year.

What’s particularly frustrating is the timeline. The BIS doesn’t go into effect until the 2027 model year for vehicles that include software akin to Pirelli Cyber Tires or similar technology. So you’ve got two years to experience this technology before bureaucracy potentially blocks access to genuinely innovative safety improvements.

The stakes extend beyond cool factor. Cyber Tires represent the foundation for future autonomous vehicle development, providing real-time grip data that no current system can match. When your car knows exactly how much traction is available at each corner, it can optimize everything from brake bias to suspension settings in milliseconds.

For now, Cyber Tires aren’t banned outright. Although the BIS finalized the rule in January 2025, it doesn’t go into effect until the 2027 model year. Automakers may need special authorization to import vehicles equipped with this technology, but that’s hardly a long-term solution for mass-market adoption.

Your driving experience remains stuck in the analog era while geopolitics prevents access to technology that could genuinely save lives. Sometimes the biggest obstacle to automotive progress isn’t engineering limitations — it’s lawmakers who view innovation through the lens of international relations rather than driver safety.

Share this

Every news piece, car review, and list is fueled by real human research and experience. See how we keep it real in our Code of Ethics →


Alex Barrientos Avatar